With over 5 years in ppc campaign management and deep roots in internet marketing, we help advertisers turn spending into measurable outcomes. As a ppc marketing agency and google partner, we hold recognition for excellence and deliver confidence through our performance-driven approach. We avoid inferior results by analyzing the market, competition levels, and average cost-per-click (CPC) before investing. The ad auction—an automated process run by search engines—determines the relevance and validity of advertisements appearing on the results page. This ensures ads show frequently and prominently above organic search results, allowing visitors to find your site faster than through organic methods alone. We even provide a guarantee to keep your paid search campaigns aligned with your marketing goals.
Our pay-per-click advertising and paid search advertising agency services focus on more than just buying visits—we guide clients to achieve qualified leads and measurable results. By combining Google AdWords strategy with accurate estimates and advertising budget planning, we ensure your ad spend stays aligned to your budget. Whether driving business success, expanding reach in your industry, or outperforming competitors, we design premier-level campaigns to grow with confidence. Our expertise in seo, ppc, and search engine targeting transforms clicks into profitable outcomes, helping you compete at any competition level while maximizing your return
Whether you’re searching for a paid search marketing agency that offers Google Ads campaign management local to you in the Greater Pittsburgh area, or you’re working with clients anywhere across the globe, we ensure your PPC campaigns can work harder for measurable growth. From local PPC and paid search ads to international PPC campaign management, ppc ads remain one of the most effective ways we’ve helped advertise for businesses in a wide variety of industries. Our team combines deep understanding of Google Ads clients and their customers with targeted writing to make each ad resonate and convert.
Since 2020, our paid search advertising agency has empowered companies to grow confidently online, improving digital advertising results through strategic PPC campaign management. With experience in dozens of verticals, we connect every ad strategy to clear business goals — boosting revenue, delivering an increase in MQLs, and creating more opportunities for your sales team. We hear your priorities and know your monthly PPC ad spend can be better used. By matching pay-per-click advertising campaign types to the best search engines, products, and services for your market, we provide PPC campaign management that’s backed by proven experience and delivers unrivaled results in the industry.
PPC Advertising Services We Offer
Our paid search marketing agency follows a detailed, no-pressure 7-step process for determining if we’re the right PPC ads management company to manage your paid search campaigns for you… and vice versa. We also provide customized, detailed digital advertising audits to help you understand the potential for growth your business has through the entire playbook of pay-per-click strategies.
As a paid search advertising agency focused on results, we’re not here to throw jargon at you—we’re here to help you make informed decisions with your budget. Whether you’re currently running campaigns or starting from scratch, our paid search advertising agency brings a performance-driven lens to every account we touch.
When you request a free PPC advertising agency audit, you can expect:
At our PPC agency specializing in targeted pay-per-click and paid search advertising services, we know that PPC advertising is one of the most effective digital marketing strategies to get your company in front of people actively searching for your products/services. Our campaigns place your brand at the exact moment potential customers are ready to act.
With the right pay-per-click advertising company and strategy, you can drive more qualified website traffic, generate higher quality leads, and ultimately, gain more customers. That’s where TheeDigital comes in. As a Google Partner and Bing Ads Professional, our pay-per-click experts design a tailored advertising strategy that reflects your brand, aligns with your goals, and delivers measurable results in competitive markets.
PPC places your business directly in front of people actively searching for exactly what you offer through search network ads.
Expand your brand’s visibility by showing display ads across search engine results pages and relevant third-party sites.
With more people watching video content online than ever, YouTube video ads put your business right where your audience is.
Reconnect with people who have already visited your website using remarketing ads that keep your brand at the forefront of their mind.
Reconnect with people who have already visited your website using remarketing ads that keep your brand at the forefront of their mind.
Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and Quality Score.
For example, let’s say your business specializes in fitness apparel. A user wanting to purchase “running shoes”, “weightlifting belts”, or “basketball headbands” may type these into a search engine to find retailers that sell this equipment.
Once one of these search queries is submitted, the Ad Auction commences, performing algorithmic calculations to determine which ads display and in what order they appear. We can create and manage the following types of ads for your business.
We take a hands-on approach to creating and managing your ad accounts for consistent and measurable improvement. We don’t “set it and forget it” — our team is always finding new opportunities to improve your visibility, reduce costs, and drive more qualified traffic to your site so you can achieve the outcomes you want. This proactive strategy leads to a stronger conversion rate that positively impacts your bottom line.
Digital marketing by Maria’s PPC campaign management services includes:
We manage campaigns on a wide range of PPC platforms including Google Ads, Microsoft Ads, Bing Ads, Facebook, Instagram, LinkedIn, Pinterest, AMS, along with Snapchat Ads and TikTok Ads. These platforms give us the tools to connect with the right audience through search, display, video, shopping, remarketing, and social channels.
As a Google Partner, we’re qualified to improve Google Ads (formerly Google AdWords) campaigns and make the most of your ad spend. We’ve managed search, display, video, shopping, and remarketing ads on this platform, helping businesses capture attention and convert clicks into results.
Microsoft Advertising works differently from Google Ads, but it offers unique advantages. Microsoft ad campaigns appear on Bing, Yahoo, and sites across the Microsoft Audience Network. While it may not be the best fit for every company, it can be a strong addition for many businesses.
With over 3.07 billion people worldwide using Facebook, it remains a key part of any internet marketing strategy. Its granular targeting and goal creation features make it easy to reach your target audience with precision.
Snapchat Ads reach a highly engaged mobile audience with interactive, full-screen formats that work well for visual storytelling. It’s a great way to connect with younger demographics and drive measurable conversions.
TikTok Ads put your brand in front of one of the fastest-growing social audiences. We create TikTok ad campaigns that use creative video formats and advanced targeting to build brand awareness and generate high-quality leads.
Whether you’re struggling to achieve the results you need from your Microsoft Ads and Google Ads campaigns, or if you’re relatively new to the search engine marketing space, you’ve come to the right paid search advertising agency. Our proven PPC ads process covers search campaigns on all relevant platforms, and with consistent execution, we help your business grow.
As a paid search advertising agency trusted by clients across industries, we focus on delivering results that drive revenue, not just clicks. Discover the 9 factors that influence our PPC ad campaign management services and see what sets DOM apart as a paid search ads agency from our competitors.
We dive deep into your audience and industry to uncover the keywords your future customers are actively searching for. This helps us identify high-intent opportunities and prevent wasted ad spend.
Using real-time data, we track keyword performance, search terms, click-through rates (CTR), and user behavior. This allows us to adjust and scale what’s working while pausing what’s not.
Your potential customers don’t always convert on the first visit. With Google Remarketing, we keep your brand top of mind by showing ads to previous visitors across the web, turning interest into action.
We build tightly themed campaigns and ad groups, write compelling ad copy, and define precise targeting including geographic, demographic, and device-specific filters to launch your campaigns with precision.
We don’t stop at clicks, we go deeper. By analyzing on-site behavior, we enhance landing pages, reduce bounce rates, and increase conversions. Our goal is better ROI every month.
With our professional PPC management services, your PPC ads and campaigns are designed to reach the right audience based on search intent, demographics, and behavior. By refining targeting for different segments, your business can maximize ad spend efficiency, connect with customers ready to engage, and ensure every click contributes to stronger conversion rates.
We put your business at the top of search engine results through Google Ads, Bing Ads, and other search campaigns. Our PPC company targets high-quality leads searching for your products or services. This precision ensures more relevant traffic, a higher chance of conversions, and measurable improvements to your ROI over time.
Stand out in the market with a data-driven bid strategy that gives you a tactical edge over competitors. We analyze competition levels, monitor keywords, and manage remarketing campaigns to keep your brand in front of potential customers. By pairing landing page optimization with conversion tracking, your advertising budget is always working toward growth.
Lower your cost per acquisition (CPA) while increasing revenue and strengthening your ROI. Through constant A/B testing of text ads and image ads, we identify the most effective ad copy and creatives. We also adjust search campaigns and display ads to align with your marketing goals, ensuring your PPC campaign management produces measurable results.
While organic search results take time, PPC ads let you rank above competitors instantly. Your Google Ads account can drive real people to click, increasing brand awareness while your SEO company efforts mature. We also manage shopping campaigns, work with a Google AdWords Manager, and run Microsoft Ads or Bing Ads campaigns to keep your market presence strong.
PPC can be an incredibly effective advertising method for businesses of all sizes. Whether you’re a local service provider looking to generate leads in a specific area or a national brand aiming for broader exposure, pay-per-click advertising allows you to reach potential customers when they are actively searching for your products or services. By leveraging relevant keywords, crafting persuasive ad copy, and setting precise bid strategies, PPC campaigns are designed to attract high-intent clicks that lead to measurable sales.
It’s not just about driving traffic—it’s about connecting with the right audience at the right moment. With proper campaign structure, including geo-targeting, demographic targeting, and device-level adjustments, you can ensure your ad spend is directed toward qualified prospects rather than wasting budget on irrelevant clicks. This level of control makes PPC a powerful tool for both immediate and long-term business growth.
PPC, or pay-per-click, is an online advertising model where you pay only when someone clicks your ad. After setting your daily or monthly budget, you bid on keywords that are relevant to your products or services. When a user’s search matches your chosen keywords, your ad enters an auction against other advertisers. Placement in the search engine results is determined by your bid amount, ad relevance, and quality score.
By incorporating keyword match types, negative keywords, and ad extensions, we make sure your campaign targets the most relevant audience. Campaign performance is then analyzed through metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA), enabling continual optimization to increase ROI while reducing wasted ad spend.
Yes, PPC ads are highly effective when set up and managed correctly. The global spend on paid search continues to grow year after year because businesses can see tangible results—whether that’s more website visits, higher lead volume, or increased sales revenue. The measurable nature of PPC allows you to track every click and conversion, making it one of the most transparent marketing channels available.
However, PPC success doesn’t happen by accident. Ongoing management, bid adjustments, keyword testing, and ad copy optimization are essential to improving campaign performance. Partnering with a team that understands how to balance budget allocation, audience targeting, and landing page optimization can be the difference between mediocre results and a campaign that consistently delivers profitable returns.
PPC is versatile enough to serve multiple marketing objectives. For small local businesses, PPC can increase brand awareness through search ads and display campaigns targeted within a defined radius. For large ecommerce companies, product listing ads and shopping campaigns can generate nationwide sales by reaching consumers ready to buy. Remarketing campaigns can keep your brand in front of visitors who didn’t convert the first time.
Because PPC platforms like Google Ads and Microsoft Ads allow detailed targeting, you can filter by location, device, demographics, and even user interests. This ensures your marketing budget is spent where it matters most—on people with genuine purchase intent. With continuous optimization, PPC can become a consistent source of high-quality leads and repeat customers.
The cost of PPC depends on factors such as your industry, keyword competitiveness, and audience size. Small to mid-sized businesses might spend around $2,500 to $10,000 per month, while large companies in competitive industries may invest $50,000 to $100,000 or more. Costs are influenced by metrics like CPC, impression share, and the quality of your ad creative and landing pages.
Budgets can be set for daily, weekly, or monthly campaigns, and your ads will stop running once the limit is reached. Even with a modest budget, careful bid management, keyword targeting, and ongoing performance analysis can help maximize every dollar spent. This is why experienced campaign management is critical for achieving strong ROI.
PPC delivers instant visibility by placing your ads at the top of search results, while SEO focuses on earning organic rankings over time through content creation, link building, and technical optimization. PPC generates immediate clicks and traffic, whereas SEO is a long-term investment that builds sustained visibility.
The best strategies often combine both. PPC provides fast results and valuable keyword data that can inform your SEO efforts, while SEO ensures a steady stream of unpaid traffic that supports long-term brand growth. Using them together maximizes overall search engine visibility and lead generation.
Absolutely. PPC platforms allow for precise geo-targeting, so your ads only appear to people in selected locations—whether that’s a city, state, country, or multiple regions. For example, a local roofing company can target homeowners within a 25-mile radius, while an ecommerce store can target specific countries where shipping is available.
Location targeting also allows for bid adjustments based on performance by region. If one city or area is delivering more conversions at a lower CPA, you can increase your bids there to capitalize on the stronger ROI. This helps ensure your ad spend is concentrated where it delivers the most value.
If budget allows, both PPC and SEO should be part of your digital marketing mix. PPC generates immediate exposure and drives fast results, while SEO builds a long-term foundation for sustainable traffic growth. Together, they create a comprehensive search engine marketing strategy that covers both paid and organic opportunities.
If your budget is limited, the choice depends on your timeline and goals. PPC is ideal when you need leads or sales right away, while SEO is better for steady, long-term growth. Many businesses start with PPC to gain momentum while their SEO efforts are still gaining traction.
PPC is a form of SEM, or search engine marketing. SEM is the broader category that includes both paid advertising (PPC) and organic search strategies (SEO). PPC focuses on bidding for ad placement, while SEO works on improving rankings naturally over time.
We often blend PPC and SEO into a single SEM strategy for clients. This approach ensures visibility in both paid and organic search results, increasing click-through opportunities and capturing potential customers across multiple entry points.
PPC ads include a variety of formats such as paid search ads, display banners, remarketing ads, social media ads, and shopping ads. Google Ads remains the most widely used platform, offering multiple formats including text, image, and video ads across its Search and Display Networks.
Each ad type serves different goals. Shopping ads showcase products with images and prices, display ads build brand awareness, and remarketing ads re-engage past visitors. Choosing the right mix of formats depends on your audience, objectives, and budget.
Google Ads is the largest pay-per-click advertising platform, with over 3.5 billion daily searches offering massive reach. It supports keyword bidding, audience targeting, and multiple ad formats including search, display, video, and shopping campaigns.
Beyond search results, Google Ads also gives you access to YouTube, Google Maps, Gmail, and partner websites through the Google Display Network. This extensive reach makes it one of the most effective tools for increasing brand visibility and driving targeted traffic.
Remarketing targets people who have previously visited your website but didn’t complete a desired action. These ads follow them across websites and platforms, reminding them of your brand and encouraging them to return. Since these visitors already showed interest, remarketing campaigns tend to have higher conversion rates.
You can segment remarketing audiences based on actions taken—such as visiting a product page or abandoning a cart—and tailor ads specifically for them. This level of personalization increases engagement and makes remarketing one of the highest-ROI strategies in PPC advertising.
Setting a PPC budget starts by defining your goals and understanding your industry benchmarks. If you have past campaign data, use metrics like CPC, conversion rate, and cost per conversion to project the budget needed to hit your targets.
If you’re new to PPC, establish low, medium, and high budget scenarios, then test performance. Adjust bids based on performance data, focusing more spend on keywords and audiences delivering the best ROI. Over time, you’ll refine your budget to balance cost-efficiency with growth potential.
Shopping ads display product images, prices, and merchant names directly in search results, making them more visually appealing and informative than text ads. This format naturally attracts users with high purchase intent, resulting in better click-through rates and higher conversions.
Optimizing your product feed in Google Merchant Center, setting competitive bids, and refining targeting can significantly improve shopping campaign performance. For ecommerce retailers, shopping ads are often among the top-performing PPC channels for driving sales.
Yes, Microsoft Ads can be highly effective, particularly in industries where Google Ads competition is intense. They often have lower CPCs and less competition, making them a cost-efficient way to reach targeted audiences.
Microsoft Ads also extend beyond Bing to include Yahoo!, AOL, and DuckDuckGo, giving advertisers access to audiences that Google doesn’t reach. For many businesses, running Microsoft Ads alongside Google Ads helps diversify traffic sources and increase overall campaign reach.
We manage PPC campaigns with a focus on delivering measurable ROI while avoiding wasted spend. Our strategies include detailed keyword research, ad copy testing, bid management, and landing page optimization to ensure every campaign is built for performance.
As a Google Premier Partner, we meet the highest standards for account performance and optimization. We run campaigns across Google Ads, Microsoft Ads, YouTube, and paid social platforms, using real-time data to make informed adjustments that maximize results.