About Maria Qasim | Digital Marketing Manager & Paid Media Expert
About Me

Hi, I'm Maria Qasim 👋

Results-driven Digital Marketing Manager with 4+ years of experience delivering 3x–5x ROAS for international clients across Google, Meta, TikTok & LinkedIn.

👩‍💻
4+
Years experience
5x
ROAS achieved
30%
CPA reduction
$18K+
Monthly ad budget managed
My story
Turning Ad Budgets Into Real Business Growth

I'm Maria Qasim — a Digital Marketing Manager and Graphic Designer passionate about helping businesses grow online with data-driven strategies and creative execution.

With 4+ years of hands-on experience, I specialize in performance marketing across Google Ads, Meta, TikTok, and LinkedIn — managing $18K+ monthly budgets and consistently delivering 3x–5x ROAS for international clients across e-commerce and service-based industries.

Whether you're a startup looking to launch your first campaign or an established business ready to scale, I bring the strategy, creativity, and technical expertise to make it happen.

Performance Marketing Google Ads Meta Ads TikTok Ads LinkedIn Ads ROAS Optimization Lead Generation Graphic Design
My skills
What I Bring to the Table
Meta Ads (Facebook & Instagram)95%
Google Ads & SEM92%
TikTok & LinkedIn Ads88%
ROAS Optimization & CRO90%
Graphic Design & Ad Creatives88%
SEO & Content Strategy82%
Google Analytics (GA4) & GTM85%
Work experience
My Professional Journey
Jan 2025 – Present

Digital Marketing Manager

Kitmedia — Agency Partner (International Clients)
  • Lead and optimize multi-channel paid campaigns across Google Ads, Meta, TikTok & Snapchat, managing $18K+ monthly budgets
  • Increased ROAS by 25–40% through advanced audience segmentation and campaign restructuring
  • Reduced cost-per-acquisition (CPA) by up to 30%, improving overall campaign efficiency
  • Implemented A/B testing and funnel optimization, boosting conversion rates by 20–25%
  • Developed full-funnel marketing strategies from awareness to retargeting, driving consistent revenue growth
Jan 2022 – Present

Freelance Digital Marketing Specialist

Self-Employed — UK & International Clients
  • Managed £5K+ monthly ad budget for a UK Clothing Brand (E-commerce), achieving 3x–5x ROAS
  • Launched product campaigns and optimized landing pages, improving conversions by 20%+
  • Generated 100+ qualified leads/month for a Cleaning Agency using local targeting strategies
  • Reduced cost-per-lead (CPL) by 25–35% through continuous campaign optimization
  • Managed multi-platform campaigns for Fast UX, increasing engagement by 30%+
  • Implemented retargeting campaigns, improving customer retention and repeat conversions
Tools & platforms
What I Work With
🔍

Google Ads

Search, Display & Shopping

📘

Meta Ads

Facebook & Instagram

🎵

TikTok Ads

TikTok Ads Manager

💼

LinkedIn Ads

Campaign Manager

📊

GA4 & GTM

Analytics & Tracking

🎨

Canva & Adobe

Design & Creatives

🛒

Shopify & eBay

E-commerce Management

✉️

Klaviyo

Email Marketing

Certifications & training
Qualifications & Education
🎓
Bachelor of Science in Computer Science
The Govt. Sadiq College Women University, Pakistan

Social Media Specialist

E-Rozgar

Graphic Designing

E-Rozgar

Digital Marketing Management

Fast UX — Campaign Strategy, Paid Media, Funnels

Google Ads Measurement & Analytics

Fast UX — Conversion Tracking, GA4, Performance Analysis

Social Media Marketing

Fast UX — Content Strategy, Paid Ads, Engagement Growth

Graphic Design & Branding

Epic Outsourcing — Ad Creatives, Visual Content

Let's Work Together

Ready to scale your campaigns and grow your business? I'd love to hear from you.

Get in Touch →