Google and Microsoft Ads

Google and Microsoft Ads put your business in front of people who are already searching for what you sell. I build and manage campaigns around high-intent searches, clear measurement, and honest reporting, so you can see what your advertising is doing.

What is included

  • Search, Shopping and Performance Max campaigns
  • Account audits and restructuring
  • Keyword strategy and negative keywords
  • Ad copy and landing page direction
  • Conversion tracking and analytics setup
  • Testing, bid management and optimisation
  • Reporting on spend, revenue and cost per result

How it works

  1. Audit: I review your accounts, tracking, keywords and landing pages.
  2. Strategy: We agree on targets, budgets and the campaigns to build or rebuild.
  3. Build and launch: Campaigns, keywords, negative keywords and tracking are set up cleanly.
  4. Optimise and report: Results are tested and refined, with plain-language reporting on what changed.

Ready to grow with search?

Tell me about your goals and current advertising, and I will outline clear next steps.

See also: Services and Contact.